When ones own brand is preemptively registered by another person, or when one"s well-designed trademark is identical to a prior registered trademark, there are usually two ways of dealing with the problem. The regular remedy is nothing more than actively filing an opposition, invalidation, or withdrawal request to remove the applying barrier or conservatively modifying the original design. However, it can be difficult, costly, and time-consuming to cancel a bad-faith registration. The unconventional measures include short and simple measures such as buying the other party"s registered trademark, buying the other party"s company, etc. The "buy-it-all" strategy is a quick fix for superficial problems and is popular with the rich and powerful.